Brainbees Solutions Limited

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Brainbees Solutions Limited - FIRSTCRY

August 7,2024

The IPO of BRAINBEES SOLUTIONS LIMITED is now open for subscription. India’s largest multi-channel retail platform for mothers', babies', and kids' products, achieving a significant GMV for FY2024. Founded in 2010 as Brainbees Solutions Pvt. Ltd in Pune and rebranded as a public company in 2023, Brainbees has expanded its reach internationally, now leading in the UAE and KSA markets. With an extensive supply chain of 80 warehouses and 1,063 modern stores, the company’s revenue surged to ₹6,480.86 Cr in FY2024, up from ₹2,401.29 Cr in FY2022, while maintaining a robust gross margin of 35.76%. Brainbees has efficiently scaled its operations, reducing net working capital days from 102 to 53. As a pioneer with FirstCry, the platform offers a comprehensive range of parenting products and educational resources, serving a vast network of distributors and retailers.

More facts on Brainbees Solution Limited:

❖Significant Growth and Efficiency Improvements

❖Extensive Infrastructure and Network

❖Impressive Financial Growth

Objects of the Issue

• The Company proposes to utilize the Net Proceeds towards funding the following objects:

• Expenses of the Company for: (I) establishment of new modern stores under the "BabyHug" brand; and (II) establishment of a warehouse in India.

• Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India.

• Investments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease payments for the existing identified modern stores owned and controlled by Digital Age in India.

• Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA.

• Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries.

• Sales and marketing initiatives.

• Technology and data science costs, including cloud and server hosting costs.

• Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.

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